The latest collaboration between Fendi, Pokémon and fragment design, a fusion that celebrates 2024’s Year of the Dragon with a splash of playful sophistication. This partnership, dubbed the Fendi x Pokémon x Frgmt collection, promises to dazzle fashion enthusiasts around the world.
As 2024 marks the Year of the Dragon, Fendi’s collaboration with Hiroshi Fujiwara’s Fragment and Pokémon pays homage to this powerful zodiac sign. The collection will be available in select Fendi boutiques and online from January 4th. Featuring dragon-like Pokémon, the line fuses the whimsical world of Pokémon with the luxurious craftsmanship of Fendi.
Kim Jones, Fendi’s Artistic director of haute couture and womenswear, shares his admiration for Fujiwara, noting his significant influence on Japan’s club, youth fashion and streetwear scenes. Jones’ longstanding love of Japan and its culture, particularly Hiroshi’s work, shines through in this collaboration.
The collection introduces the “FF Fragment“, which integrates Fujiwara’s signature style with Fendi’s iconic FF jacquard logo, offering variations in traditional brown, tobacco and a bold yellow. This new design adorns various pieces, including the Peekaboo ISeeU Small and Baguette women’s bags, creating a unique blend of classic and contemporary styles.
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Silvia Venturini Fendi, the brand’s Artistic director of Accessories and Menswear, emphasizes the iconic nature of Fendi’s bag shapes and craftsmanship. The collaboration with Fujiwara and Pokémon is seen as a playful yet respectful celebration of Fendi’s heritage, transforming the handbags into “mini pop monuments“.
The men’s collection includes a large messenger and belt bag that showcase the Frgmt disruption with bold yellow contrasting zippers. In addition, a unisex white t-shirt with the Fendi x Frgmt logo is part of the collection, offering a casual yet chic option for fans.
Fujiwara expressed his enthusiasm for working with both Kim Jones and Silvia Venturini Fendi and acknowledged the honor of working with such a prestigious brand. His previous collaborations, including with brands such as Moncler Genius and Louis Vuitton, have established him as a key figure in streetwear culture.
This collaboration also brings an artistic twist, with inlays and prints on FF jacquard and canvas backings. Dragonite and Dratini, two dragon-type Pokémon, are featured prominently with intricate designs on several bags, including a special baguette with micro-beaded FF embroidery and a glossy white croco Peekaboo ISeeU Medium with Dratini detailing.
The collection extends beyond bags to include Dragonite key chains, textile accessories, and a line of jewelry that combines the FF logo with iconic Pokémon designs. Apparel options such as t-shirts, hoodies, and silk FF pajamas with Dragonite designs are also part of this exciting line.
A highlight of the collection is a collectible Dragonite piece, crafted by Fendi’s leather artisans and requiring over 30 hours of handcrafting. This piece, accompanied by a silk FF foulard, exemplifies the collection’s dedication to craftsmanship and design.
Dedicated pop-ups for the collection will open in various locations including Cheng-du Taikoo Li in China, Isetan in Tokyo and Selfridges in London. The collaboration also extends into the digital realm with Pokémon Go, where players can obtain avatar items featuring designs from the Fendi x Pokémon x Frgmt collection.
This collaboration is part of Fendi’s ongoing “Friends of Fendi” series, which has seen partnerships with various influential figures and brands such as Marc Jacobs last year and Kim Kardashian and Skims in 2021, or for Pre-Fall 2022, Jones and Donatella Versace orchestrated a creative swap called “Fendace“.
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©Photo: Fendi
