Ferragamo Fall-Winter 2024 - Milan Fashion Week

Ferragamo Fall/Winter 2024 – Milan Fashion Week

Maximilian Davis's Fall/Winter 2024 collection for Ferragamo blends 1920s inspiration with modern silhouettes, featuring contrasting elements and a focus on belting and tailoring.
February 28, 2024
ADVERTISING

Maximilian Davis, four shows into his tenure at Ferragamo, continues to shape the ready-to-wear identity of the Italian luxury brand. For Fall/Winter 2024, he draws inspiration from the house’s founding decade, the 1920s, a time he describes as “celebrating freedom.”

ADVERTISING

The collection opens with a series of olive green looks in wool-cashmere, featuring cropped greatcoats with wide quilted belts, creating a minimally military feel. As the show progresses, russet and brown hues emerge, along with thigh-high wader boots for women and short shorts for men, hinting at a bolder direction.

A key tension emerges between the collection’s contrasting elements: the structured outerwear and the sheer, sometimes deconstructed pieces like fringed skirts. This interplay between the provocative and the polite is a defining feature of the collection.

ADVERTISING

The signature Ferragamo red makes its appearance in a split loop-hem dress and a tailored safari suit. Davis also revisits his opening uniform silhouettes, deconstructing them into belted cloaks. Belting remains a recurring motif, appearing on a long mustard-toned organza dress and throughout the menswear suiting.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

Standout pieces include a green knit dress with a self-belting detail, a belted green parka with a Tetris-like pattern, and a stunning aubergine silk satin dress. In the menswear section, tailored double-breasted outerwear hybrids with unconventional collars offer a unique twist, while a black knit sweater and a sequined yellow dress feature intriguing aquatic life sketches.

The show’s lighting, focused on the models’ runway path, subtly overshadows the footwear, highlighting the ready-to-wear and the fleur-de-lis Gancini bags. Davis, striving to “reenergize” Ferragamo and understand the needs of younger customers, has undoubtedly brought fresh energy to the brand. While commercial success may still be a work in progress, this collection suggests a promising future for Ferragamo under Davis’s vision.

Read more: Sportmax Fall/Winter 2024 – Milan Fashion Week

©Photo: Ferragamo