In less than twenty days, we will enter the year of the Water Rabbit, leaving behind a cataclysmic year of the Water Tiger. True to tradition, Florentine luxury house Ferragamo is celebrating the Lunar New Year with an exclusive capsule, meant to bring us good omens in the new year.
Ferragamo creative director Maximilian Davis’ collection anchors its visual aesthetic in the figure of the rabbit (or hare in some Asian countries), a symbol of patience, peace and prosperity in Chinese culture.
In a color palette dominated primarily by white and red, color of wealth and prosperity par excellence, the collection features the rabbit’s scarlet eye motif as a source of inspiration – a nod to the creature’s mythical clairvoyance.
This macro-photographic motif adorns men’s and women’s apparel and accessories, the highlights of which are undoubtedly card holders, t-shirts and “Ferragamo Studio” handbags – the more observant will see bamboo leaves and peach blossoms subtly drawn into the eye of the rabbit, a further homage to this traditional holiday celebrated by more than a billion Asians around the world.
Other colorful pieces in bright red are also part of the collection such as low top sneakers, belts, scarves, silk shirts, wool sweaters and leather goods.
This is the first capsule designed by Maximilian Davis for Ferragamo. Appointed last March as the new creative director of the Florentine house, Davis has a bold mission to refresh the brand, aiming to increase revenues by attracting young luxury buyers.
The 26-year-old Anglo-Trinidadian designer graduated from the London College of Fashion in 2017. But his creativity was cultivated from childhood within his Trinidadian-Jamaican family. Growing up surrounded by creative family members in Manchester, England, Davis developed a unique way of drawing on cross-cultural heritage and identity, making him a go-to designer and “one of the brightest talents of his generation,” in the words of Ferragamo CEO Marco Gobbetti.
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