In fashion, the name Givenchy resonates with a rich heritage and an enduring legacy. The Givenchy Cruise 2024 (Resort 2024) collection, recently unveiled, is a testament to this legacy, while also showcasing the brand’s ability to evolve and adapt to the changing times.
The collection, under the creative direction of Matthew M. Williams, is a harmonious blend of the old and the new. It pays homage to the brand’s founder, Hubert de Givenchy, and his timeless designs, while also incorporating contemporary elements that resonate with the modern fashion enthusiast.
One of the highlights of the collection is a series of beautifully draped evening dresses in pastel hues, reminiscent of Hubert’s mid-20th-century womenswear silhouettes. These pieces, crafted with precision and an eye for detail, are a nod to the brand’s illustrious past. Yet, they are not mere reproductions of the past; they are reimagined for the 21st-century woman, crafted in modern materials and paired with contemporary accessories like the Voyou bags and Cowboy Shark boots. This fusion creates a unique fashion time-travel experience, akin to witnessing Audrey Hepburn in a TikTok video directed by Hitchcock.
Williams also brings his personal touch to the collection, infusing it with his elevated Californian work/skate/grunge aesthetic. This is evident in the riveted construction denim paired with archival snow leopard relief outerwear and shaggy Afghan-esque jackets worn over stirruped post-Skims fitted pants. The collection also features unstructured yet cinched tailoring in silk twill and harder, collarless satin-darted jackets, adding a menswear/formal element that is referential without being reverential.
The collection goes beyond the lookbook pieces, offering a wide range of carefully developed offerings in jersey and cashmere. This is a testament to Williams’s commitment to providing Givenchy customers with a thoughtful array of wardrobing options, a move that is not often seen in the luxury fashion industry.
Filling the shoes of a legend like Hubert de Givenchy is no easy task, especially when it comes to womenswear. However, Williams continues to rise to the challenge, finding his feet and carving his own path in the world of Givenchy. The Givenchy Cruise 2024 collection is a testament to this journey, a beautiful blend of the past and the present, the classic and the contemporary. It is a collection that is sure to resonate with the discerning fashion enthusiast, a collection that is, in essence, a celebration of the timeless elegance that is Givenchy.