The ever-evolving dance between Hollywood’s glitterati and the giants of fashion sees yet another mesmerizing moment. Actor and producer Glen Powell emerges as the muse for Brioni‘s Fall/Winter 2023 campaign, capturing the essence of bespoke tailoring.
The Rome-derived menswear legend chose none other than the “Top Gun: Maverick” star to illuminate the collection’s custom service offerings. Gregory Harris, wielding his trusted camera, brought forth a suite of black-and-white visuals, framing Powell in Brioni’s sartorial artistry.
Glen’s meteoric rise, from roles in “Hidden Figures“, “Expendables 3“, to “Top Gun: Maverick,” the sequel to the blockbuster 1986 “Top Gun,” as pilot Lt. Jake “Hangman” Seresin, positioned him in Hollywood’s limelight. This spotlight intensifies as he gears up for “Anyone But You“, sharing the marquee with “Euphoria‘s” Sydney Sweeney. Powell’s undeniable charisma resonates deeply, much like the intricate stitches of a Brioni masterpiece.
A short film complementing the campaign pulls the curtain back on Brioni’s unparalleled tailoring prowess. Audiences traverse from intricate measurements to the finesse of the final suit fitting, all intertwined with ASMR-esque acoustics. This narrative isn’t merely an ode to the craftsmanship, but a strategic elevation of Brioni’s ready-to-wear line.
A behind-the-scenes video reveals Powell relishing Brioni’s custom tailoring, with expert artisans measuring him for a signature Glen Powell suit.
While not an official ambassador for Brioni, Powell treads the path of iconic Hollywood figures linked with this luxurious Italian brand, such as Jude Law and son Raff, 2022’s chosen ambassadors, joined by legends like Brad Pitt, Pierce Brosnan, Anthony Hopkins, and Samuel L. Jackson.
In 2011, Kering, formerly known as PPR, procured Brioni, tracing its lineage to founders Nazareno Fonticoli and Gaetano Savini.