Titled ‘’Prêt-À-Porter’’, photographer Glen Luchford captures street style shots, runway images and studio portraits. Creative director Alessandro Michele’s statement designs include sequin embellished gowns, relaxed suiting as well as heavy coats.
‘’The fabula of fashion, however, begins at the drawing table, then moves to the workshops, during fittings, trials and fault finding’’, Gucci stated in a press release about the campaign. ‘’It is a tale of manual and material skills, the result of a specific know-how that today we tend to discount, to take for granted’’.
Stylist: Jonathan Kaye
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Set design: Gideon Ponte
Model: Alan Solonchuk, Darron Clarke, Gustave Khaghani, Hayett McCarthy, Ibrahim Kamara, Otto Zinzou, Sara Robaszkiewicz