Harris Reed‘s Fall/Winter 2024 collection traded power ballads for paper dolls, marking a shift in the designer’s signature theatrics towards a focus on meticulous craftsmanship and a touch of whimsy. Gone were the elaborate sets and celebrity performers; instead, ten meticulously crafted looks, each taking five months to perfect, took center stage at the Tate Britain, Reed’s dream venue since Jonathan Anderson‘s imaginative Loewe show there.
Drawing inspiration from the paper dolls he crafted from magazines as a child, Reed channeled this playful spirit into his designs. Botanical wallpaper repurposed from Fromental, a renowned wallcovering specialist, adorned jackets and corsetry, adding an unexpected textural element. The collaboration wasn’t just about sustainability, but about shared artistic vision: “The way they look at wallpaper is the way that I look at clothing,” Reed noted.
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While ballgowns remain a Harris Reed staple, the collection also featured shorter, more versatile pieces like corset-and-skirt pairings and LBDs with a touch of drama, like feathered arrows. This move reflects Reed’s growing audience, particularly in Asia, who seek pieces for special occasions beyond the red carpet.
While Victorian influences like corsetry are present, the collection goes beyond mere historical reference. Reed’s personal narrative shines through, evident in his childlike enthusiasm and his ability to connect with diverse audiences, from Harry Styles to a woman celebrating her 50th birthday. As he puts it, “I look at things with this childlike enthusiasm,” and this infectious spirit is what keeps him swinging, even on an off-schedule slot at London Fashion Week.
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©Photo: Harris Reed
