Harrods launches exclusive swimwear and eveningwear areas
The evening and occasion room. ©Photo: Harrods

Harrods launches exclusive swimwear and eveningwear areas

Harrods is now offering dedicated swimwear and eveningwear areas, showcasing new brands and designs in a luxurious environment that reflects its commitment to high fashion and customer satisfaction.
December 13, 2023

Harrods has recently undergone a significant expansion of its fashion offering. The renowned British retailer has introduced two new dedicated rooms, totalling 10,000 square feet, to meet the growing demands of its discerning clientele. These rooms are dedicated to holiday and swimwear, as well as evening and occasion wear, and mark a significant step in Harrods’ journey to offer an unparalleled shopping experience.

This strategic expansion comes in response to a significant increase in demand for eveningwear at Harrods. In 2021 alone, the luxury department store has seen a 50% increase in this category, a clear indication of the changing preferences and needs of its customers. The new space is not only expansive, but also thoughtfully designed, with four large fitting rooms and a selection of 38 brands available on the shop floor. This diverse offering ensures that every customer’s unique style and preferences are catered for.

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Exciting additions to the Harrods fashion universe include six new brands including Koltson, Alex Perry and Greek couture house Celia Kritharioti. In addition, accessories brand Rodo adds an extra layer of choice for discerning shoppers. The addition of these brands underlines Harrods’ commitment to bringing fresh and diverse fashion stories to its customers.

Harrods launches exclusive swimwear and eveningwear areas
The holiday and swimwear room. ©Photo: Harrods

Simon Longland, buying director for fashion at Harrods, highlighted the contemporary nature of these new spaces. He emphasized their appeal to a wide range of customers, from those looking to dazzle at their next social event to sun-seekers preparing for a winter getaway.

The holiday and swim rooms feature permanent collections from esteemed brands such as Missoni, Zimmermann, Eres and Anya Hindmarch. They also host long-term pop-ups such as Pucci and Le Double J, offering customers a varied and dynamic shopping experience.

Harrods‘ financial growth reflects this expansion of its fashion repertoire. The company has reported a significant increase in its pre-tax profit, with an increase of £131.3 million for the 52-week period that ended in January 2023. Additionally, sales increased 52% to £994.1 million, a significant improvement over the previous year.

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