When two iconic fashion houses collide, the result is nothing short of magic. Celebrating the power of unity, “Heaven by Marc Jacobs x Blumarine” debuts an extraordinary capsule collection that marries the electrifying energy of American streetwear with the sumptuous sensuality of Italian design.
Masterminded by two outstanding creative directors, Nicola Brognano and Ava Nirui, this sartorial symphony captures the essence of self-expression, serving as an emblem of fashion’s boundless possibilities. With every piece, they effortlessly encapsulate the youthful exuberance of the new millennium while remaining unequivocally true to the DNA of both brands.
The campaign, set in an evocative high-school backdrop, was brought to life by a virtuoso team comprising celebrated artist Petra Collins and revered stylist Lotta Volkova. Using a diverse cast of models, the images foster a tangible sense of youthful vitality while embodying a spirit of authenticity in expressing one’s individuality.
The resultant collection is an enticing amalgamation of Heaven and Blumarine‘s best-selling items. Comprising eleven meticulously crafted pieces, it invites a playful exploration of mix-and-match outfits. From pink camo prints to intricately embroidered denim tops, jackets, and skirts, each item is an ode to modernity steeped in a romantic aesthetic.
Nicola Brognano, the creative wizard behind Blumarine, spoke passionately about this unique collaboration, stating, “I was thrilled to have the opportunity to work on this project… Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way“.
Heaven by Marc Jacobs Creative director, Ava Nirui, echoed this sentiment. Recalling her fascination with the Blumarine brand from her teenage and college years, she reminisced, “There was something very powerful about the way the brand depicted women… There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us“.
The exclusive capsule collection Heaven by Marc Jacobs x Blumarine is making its much-anticipated debut today, July 7th.