Hiroshi Fujiwara reveals fragment design x Blackpink Interscope Records collaboration

Hiroshi Fujiwara reveals fragment design x Blackpink Interscope Records collaboration

April 18, 2023
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The world of music and fashion collide as Blackpink and fragment design come together for a unique collaboration with Interscope Records. This extraordinary partnership commemorates Blackpink’s historic headliner performance at Coachella 2023 and showcases the creative genius of both the K-pop sensation and the renowned Japanese designer.

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The excitement around this partnership began when Hiroshi Fujiwara, the mastermind behind fragment design, shared images of the collaboration on Instagram. This highly anticipated collection serves to celebrate Blackpink’s monumental achievement as the headliner at Coachella 2023, one of the world’s most prestigious music festivals.

Hiroshi Fujiwara reveals fragment design x Blackpink Interscope Records collaboration

The collaboration features a striking t-shirt design that captures the essence of both Blackpink and fragment design. The shirt presents a contrasting mix of black and pink, reflecting the K-pop group’s name and signature color scheme. Fujiwara’s unique take on the Interscope Records logo adds a touch of originality to the design.

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The rear of the t-shirt is marked with “BLACK PINK/INTERSCOPE/FRAGMENT“, highlighting the collaboration’s key players. Fragment design’s iconic lightning bolt motif underscores the text, along with “COACHELLA 2023“, signifying the event that inspired this creative endeavor.

While no official release information has been revealed, the buzz surrounding this collaboration is undeniable.