In a striking blend of pop culture and fashion, HUGO proudly announces its latest endeavor, a unique capsule collection for the Holiday 2023 season in collaboration with the iconic ’80s film “Gremlins“.
Developed in partnership with WBDGCP (Discovery Global Consumer Products), the HUGO x Gremlins collection features a delightful array of apparel, including two t-shirts, a hoodie and a baseball cap. These items, mostly in black, feature the movie’s memorable creatures. What makes this collection stand out is the playful twist on the instantly recognizable HUGO logo, offering a fresh take on retro style.
Perfect for movie buffs and fans of the ’80s, this collection will resonate with those who appreciate the intersection of fashion and pop culture. The range promises to be an ideal holiday gift and reflects HUGO’s core values of originality, eccentricity and individualism. This ethos is encapsulated in the brand’s #HUGOYourWay campaign, which encourages self-expression and connection within the HUGO community.
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The launch is supported by a compelling digital campaign, which includes a series of videos set in a movie theater and social media imagery featuring models wearing pieces from the collection. This innovative approach not only highlights the unique designs, but also pays homage to the classic three rules of the movie.
The collection is available in stores and on hugo.com at accessible prices, ranging from 45 euros for the baseball cap to 119.95 euros for the hoodie.
Read more: H&M Holiday 2023 campaign: A fashion fiesta
