Jacquemus Le Bambino bags command the Parisian streetscape

Jacquemus Le Bambino bags command the Parisian streetscape

April 10, 2023
by
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In the ever-evolving world of fashion, innovation is the name of the game, and Jacquemus, a trailblazing designer brand, has proven once again that they are up for the challenge. With their latest captivating move, on last Wednesday, Simon Porte Jacquemus unveiled a fleet of colossal “Le Bambino” bags on wheels, making a striking statement on the streets of Paris. Although the breathtaking visuals have been confirmed as three-dimensional renderings, the buzz generated by this ingenious publicity stunt is very real.

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As a brand celebrated for its petite accessories, Jacquemus has decided to flip the script by rolling out a legion of bus-sized Le Bambino bags in captivating hues of chocolate brown, orange, and pink. The audacious display took social media by storm, with many onlookers captivated by the sight of the mammoth bags gliding through the iconic streets of the French capital.

A closer inspection of the video reveals the names “BAMBINO” and “JACQUEMUS” etched onto the pavement, leaving no doubt as to the creative mastermind behind this ingenious stunt. In a cheeky Instagram post accompanying the footage, the brand declared, “I THINK I LIKE PARIS NOW“.

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