Dior Men welcomes Jay Chou to its family of global ambassadors
Jay Chou. ©Photo: Dior / Nat Prakobsantisuk

Dior Men welcomes Jay Chou to its family of global ambassadors

Jay Chou, King of Mandopop, shines as Dior Men's global ambassador, symbolizing a dynamic fusion of fashion and music and marking a significant cultural fusion in luxury fashion.
December 13, 2023
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Taiwanese singer and musician Jay Chou, often hailed as the King of Mandopop, has recently taken on a new role as Dior Men‘s global ambassador. Chou is a multifaceted artist known for his talents as a songwriter, director and actor. He has made a significant impact on the Chinese-speaking world. With more than 30 million records sold to date, his influence has reached far beyond the realm of music.

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Recognizing Chou’s unique style and broad appeal, Dior stated that he “embodies the spirit and singularity of Dior style, a modernity with a timeless signature.”

Dior Men welcomes Jay Chou to its family of global ambassadors

Chou isn’t new to getting involved in fashion. His style has always attracted attention from fans and the media. His recent music video, shot at the iconic Samaritaine department store in Paris-another LVMH Moët Hennessy Louis Vuitton brand, like Dior-has generated a lot of buzz on the Internet, especially in China. It’s not just an endorsement deal; it’s a testament to Chou’s influence in shaping fashion trends.

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Aside from his musical endeavors, Chou‘s acting career has also seen notable highlights, including roles in films like “The Green Hornet” (2011) and “Now You See Me 2” (2016). He often shares glimpses of his world on his Instagram account, which has 8.6 million followers. The star also graced the cover of American L’Officiel’s Fall 2023 issue, wearing Dior menswear designed by Kim Jones, further cementing his status as a fashion icon.

Dior’s strategy for selecting brand ambassadors reflects a broader trend in the luxury fashion industry. The men’s lineup includes names such as Robert Pattinson, K-pop star Jimin from BTS, footballer Kylian Mbappé, K-pop group Tomorrow x Together (TXT), French actor Raphaël Quenard and Grace Kelly’s grandson Pierre Casiraghi, demonstrating a diverse and powerful line-up that connects with different audiences. This diverse line-up of ambassadors demonstrates Dior’s vision of embracing global talent that resonates with a wide range of consumers.

Read more: The Dior Men’s Pre-Fall 2024 collection will be presented in Hong Kong

Dior Men welcomes Jay Chou to its family of global ambassadors
©Photo: Dior / Nat Prakobsantisuk
Dior Men welcomes Jay Chou to its family of global ambassadors
©Photo: Dior / Nat Prakobsantisuk
Dior Men welcomes Jay Chou to its family of global ambassadors
©Photo: Dior / Nat Prakobsantisuk