Maison Kitsuné taps Blackpink's Jennie for the campaign of the ''Baby Fox'' collection

Maison Kitsuné taps Blackpink’s Jennie for the campaign of the ”Baby Fox” collection

Maison Kitsuné's Spring/Summer 2024 ''Baby Fox'' collection, fronted by Blackpink's Jennie, showcases elegant, comfortable ready-to-wear and accessories in pastel shades, with the Cloud bag as a standout piece, all inspired by the vibrant city of Seoul.
April 1, 2024
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Maison Kitsuné’s “Baby Fox” collection for Spring/Summer 2024 demonstrates the brand’s commitment to creating fashion that seamlessly combines elegance and comfort. Narrated by international icon and multi-talented artist Jennie of Blackpink and photographed by Park Jongha in Seoul, the collection features meticulously crafted ready-to-wear and accessories that exude a distinctly feminine appeal.

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Each piece, from tees and knitwear to shirts, is meticulously tailored to strike the perfect balance between sophistication and ease. The Cloud bag, a standout accessory of the season, boasts a unique look with its clean lines, vibrant colors and supple leather. Available in lilac and lime green, it is ideal for everyday use and adds a touch of originality to any urban silhouette.

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Pastels dominate the Spring/Summer 2024 collection, with colors that are both soft and vibrant, reflecting the creative energy of Jennie, the collection’s muse. Her signature style, a mix of luxury and streetwear, perfectly captures the spirit of ”Baby Fox.”

The city of Seoul, with its vibrant, dynamic and colorful atmosphere, serves as the backdrop for the Spring/Summer 2024 campaign, paying homage to the strong bond between Maison Kitsuné and Korea. The baby fox, an evolution of the brand’s signature logo, becomes the emblem of spring, adorned in the season’s soft and vibrant colors, expressing the brand’s attention to detail, always with a touch of irreverence.

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Maison Kitsuné taps Blackpink's Jennie for the campaign of the ''Baby Fox'' collection
Maison Kitsuné taps Blackpink's Jennie for the campaign of the ''Baby Fox'' collection
Maison Kitsuné taps Blackpink's Jennie for the campaign of the ''Baby Fox'' collection