Forget contrived studio shoots and airbrushed perfection – Calvin Klein’s Spring 2024 campaign injects a shot of raw, New York energy with its latest muse, actor Jeremy Allen White. Trading Hollywood glamour for gritty concrete, White takes center stage in a series of stills and videos shot by Mert Alas, capturing his effortless cool against the backdrop of his hometown. It’s a refreshing departure from the usual fashion fare, a welcome dose of authenticity that feels both intimate and undeniably sexy.
The campaign captures White not just as an actor, but as a New Yorker through and through. The sun-drenched streets, the grit and glamour, the effortless cool – it’s all woven into his every glance, every stride. And of course, he’s clad in Calvin Klein‘s most iconic underwear, reimagined for the season with a modern twist.
Think classic silhouettes refreshed with bold logos and innovative fabrics. The Intense Power line marries sleekness with comfort, while Micro Stretch and Micro Mesh styles offer breathable confidence. There’s the always-reliable Modern Cotton, too, proving that timeless essentials never go out of style. It’s a celebration of minimalism with a dose of unapologetic sensuality, perfectly embodying the Calvin Klein spirit.
But White isn’t just a pretty face (or, well, a sculpted torso). He’s an embodiment of the campaign’s message: unlock your confidence, own your individuality, and live the full Calvin Klein life. This is more than just underwear; it’s an attitude, a swagger, a way of being in the world.
Calvin Klein promises a season of dynamic talent, each vignette spotlighting a unique personality living life to the fullest in Calvin Klein’s world.
©Photo: Calvin Klein