Skims has unveiled its latest campaign featuring the enchanting Jhené Aiko, a six-time Grammy-nominated singer, songwriter, poet and mother of two. Shot by South African photographer Henrik Purienne, the campaign captures Jhené’s graceful aura as she poses in Skims’ comfortable cotton tees, shorts and briefs against a striking desert backdrop.
Jhené Aiko, who is about to embark on her upcoming tour, “The Magic Hour,” expressed her excitement about being a part of the campaign. “This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that Skims asked me to be part of it,” she said. The singer emphasized the importance of comfort in her everyday life, especially when she’s at home with her family or on the road. “My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or traveling on the road, comfort is essential. Skims Cotton styles provide me with the perfect solutions for my everyday life,” added Jhené.
Kim Kardashian, Co-Founder and Chief Creative Officer of Skims, praised Jhené’s presence in the campaign, stating, “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of Skims Cotton Rib and Cotton Jersey collections” said Kardashian. “She’s one of my favorite artists so I’m honored to have her star in our Skims Cotton campaign ahead of her Magic Hour Tour that starts this month!” She’s one of my favorite artists so I’m honored to have her star in our Skims Cotton campaign ahead of her Magic Hour Tour that starts this month!“
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The Skims Cotton Rib collection, made from soft, natural fibers, offers upscale lounge pieces for ultimate comfort and ease. Meanwhile, the Skims Cotton Jersey collection features basics in a super soft and stretchy jersey fabric, perfect for all-day comfort and wear. The campaign images feature Jhené wearing various pieces from both collections, including the Skims Cotton Rib Cami, Tank and Tee, as well as the Skims Cotton Jersey Boy Short and Cheeky Tanga, all in soft, muted colorways ideal for the summer season.
The Skims Cotton Rib and Skims Cotton Jersey collections are now available for purchase on the brand’s website, skims.com.
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