A journey through intimacy, trust, and respect. Lucie and Luke Meier have invited photographers they know, with whom they have previously collaborated, to interpret in their own way the values and ideas they are infusing into Jil Sander.
For their Fall/Winter 2020 campaign, husband-and-wife creative-director duo Lucie and Luke Meier have called Anders Edström, Olivier Kervern, Stephen Kidd, Chris Rhodes, Lina Scheynius, and Mario Sorrenti, and asked them to frame the space that flows among them, aesthetically and personally. Though each photographer brings their own style and perspective in having total creative control over their work, the results do not at all feel like six different campaigns. Instead, the campaign feels beautifully cohesive, with each individual photographer’s work functioning like a movement within one symphony.
We are pleased by the fact that Anders, Olivier, Stephen, Chris, Lina, and Mario have accepted our invitation to work on a project together, somehow handing over to us the authorship of the whole work. It is a declaration of real trust and of a genuine desire to share. The result perfectly captures our intentions and the honesty of each individual’s commitment and workLucie and Luke Meier
This campaign forms the first part of an ongoing collaborative project for Jil Sander initiated by Lucie and Luke, which will eventually be collected into a book.
- QASIMI – Spring/Summer 2021 – London Fashion Week
- Burberry – Spring/Summer 2021 – London Fashion Week
- Tom Ford – Spring/Summer 2021 – New York Fashion Week