For the Fall/Winter 2021 campaign, Jil Sander packs its bags and travels to Buonconvento, Tuscany, Italia. Creative directors, Lucie and Luke Meier, collaborate with legendary street photographer Joel Meyerowitz to capture their latest collection on location from Joel’s home in Tuscany. The result is a series of sumptuous, cinematic images shot in a variety of everyday locations, from low-lit gas stations to sunny shop fronts.
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Front and center, two models Marte Mei van Haaster and Malick Bodian take up the spotlight. Discussing Jil Sander’s Fall/Winter 2021 campaign, Lucie and Luke Meier express, “It was a privilege to collaborate and share ideas with a legend of photography and a thinker like Joel”. The designers continue, “He is a true innovator who has almost singlehandedly introduced color into art photography. His sensitivity, sense of humor, and instinct for composition, turn reality into art”.
This campaign is a new installment in an ongoing collaborative project for Jil Sander that Lucie and Luke have initiated, and will be published into a book.
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