Karry Wang, acclaimed Chinese actor and singer, has embarked on a new journey as Furla brand ambassador. This is the first time the Italian accessories giant has chosen a male ambassador for its women’s handbag collection.
The strategic alliance kicks off with Wang’s appearance in the campaign for Furla’s Lunar New Year 2024 capsule collection, “Out of Blue, Win in Orchid“. The campaign‘s visuals are striking, featuring Wang in a sleek, fitted white suit, gracefully seated among the latest iteration of Furla’s iconic Candy bags. Decorated in shades that reflect the enchanting colors of Chinese orchids, these bags symbolize a harmonious blend of tradition and modern flair.
Furla’s CEO, Giorgio Presca, emphasized Furla’s inclusive nature and the important role the younger generation plays in the brand’s continued success. “I strongly believe that the talented Karry Wang will bring freshness with his unique personal spirit among the Chinese consumers.…His attitude will match perfectly the Furla’s brand concept of excellent quality, extraordinary creativity and classic inheritance,” said Presca.
Wang, known for his roles in the 2022 crime film “The Fallen Bridge” and the war drama “Homecoming,” expressed his alignment with Furla’s core values and aesthetics. “It’s not just about a bag but about self-expression. The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship,” Wang said.
The Candy bag, a long-standing Furla hallmark, was first launched in 2013. Under the stewardship of the Furlanetto family, it has become a symbol of the brand’s innovative approach to design and fashion. Wang’s association with Furla represents a new direction for the brand.