Kenzo unveils the campaign for the first collection by new creative director Felipe Oliveira Baptista. Featuring photography by modern icon Glen Luchford, the campaign beautifully combines vintage inspiration with Kenzo’s progressive spirit.
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Oliveira Baptista had originally conceived of his first campaign as a photographic road trip to the Azores, where he was born, with Luchford and stylist Jane How, a longtime friend and collaborator, along for the ride. When the pandemic hit, as with everyone else, the team had to scramble to make new plans, and find new ways to come together through the isolation.
Luchford came up with a whole new concept of distance photography. The team selected images from his archives. Once the selection was made, the clothes were sent to New York or Los Angeles, and Glen would shoot models (Lara Stone, Lil Buck and Rose Valentine) in the same pose and under the same light as the vintage picture, this time wearing the Kenzo Fall/Winter 2020 collection ‘’Going Places’’.
The choice of pictures and styling was selected in order to express the ‘’Going Places’’ spirit of the collection.
A youthful nomadic spirit, freedom, movement, and a certain idea of Kenzo timeless style.
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