Kim Kardashian is back in the spotlight, and this time, it’s with Marc Jacobs for the Fall/Winter 2023 campaign for both its ready-to-wear and accessories collections.
Ah, the timeless allure of the Marc Jacobs brand. It has an uncanny ability to effortlessly bring together the best of pop culture and high fashion. Remember when Kate Moss graced us with that nostalgic ‘90s-era pink hair in 2022? Or the iconic 2008 visual of Victoria Beckham playfully peeping from a mammoth Marc Jacobs tote? The brand has an unwavering commitment to creating viral fashion moments, and its latest muse, Kim Kardashian, promises nothing less.
After having been recently spotted at the much-talked-about New York Fashion Week Fendi show, curated in collaboration with designers like Kim Jones, Kardashian isn’t new to the fashion game. Especially considering her brand, Skims, has reached a jaw-dropping valuation of $4 billion. Marc Jacobs, ever the connoisseur of creating buzz, has undoubtedly made a strategic move in blending Kardashian’s allure with their innovative designs.
Under the artistic direction of longtime collaborator, Creative director and i-D‘s Editor-in-Chief Alastair McKimm and photographed by Tyrone Lebon (who has worked with Frank Ocean, Stüssy and Bottega Veneta), Kardashian is transformed. In a Los Angeles setting, she stands poised, exuding an unmatched aura, especially when paired with those mesmerizing Kiki ankle boots. The Fall/Winter 2023 collection showcases tactile textures, oversized silhouettes, and of course, the iconic Marc Jacobs polka dot prints. And with Kardashian donning these audacious all-black ensembles, it underscores the brand’s enduring commitment to avant-garde, yet wearable fashion.
In this captivating campaign, Kardashian not only brings to life the brand’s classic The Tote Bag but also introduces us to the new entrants – The Sack Bag and The Curve Bag. And these pieces soon to be available in Marc Jacobs stores and online.
Read more: Kim Kardashian covers Vogue Italia July 2023 by Rafael Pavarotti
