Iconic French fashion brand Lacoste has announced a groundbreaking collaboration with Netflix, marking the streaming giant’s first-ever cross-category apparel partnership. This unique collection combines the signature styles of Lacoste with the captivating stories of popular Netflix TV shows, creating a dynamic wardrobe experience for fans.
As two major players in their respective industries, Lacoste and Netflix are coming together to celebrate the success of the latter’s most popular TV shows. The all-new, limited edition Lacoste x Netflix collection draws inspiration from hit series such as “Stranger Things“, “Bridgerton“, “Lupin“, “The Witcher“, “Money Heist“, “Sex Education“, “Elite” and “Shadow & Bone“. This innovative collaboration reimagines Lacoste’s classic heritage styles, including polos, sweatshirts, and tracksuits, and incorporates distinct elements from these beloved shows.
One of the highlights of the collection is the reimagined Lacoste crocodile logo, which takes on new forms to pay homage to different Netflix shows. For instance, the logo morphs into the Demogorgon monster from “Stranger Things” and dons an oversized wig as a nod to Queen Charlotte from “Bridgerton“.
Lacoste Deputy CEO Catherine Spindler expressed her enthusiasm for the partnership, stating, “We are delighted with this collaboration, which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life”. She went on to emphasize that the collection embodies the powerful fusion of the brands’ respective codes, influences, and expertise.
To further showcase the merging of these two creative worlds, Lacoste and Netflix have produced promotional videos featuring the brand’s iconic crocodile mascot exploring the universes of various Netflix shows while donning pieces from the collaboration. These visuals offer a fun and immersive experience for fans, further bridging the gap between fashion and entertainment.
The Lacoste x Netflix collection is priced between $30 and $120, offering a range of options for fans of all budgets. The collection is available for purchase at select Lacoste stores, on the Lacoste website, and through Netflix’s online store.