Lanvin creative director Bruno Sialelli chose Paris Hilton to be the face of the French fashion house’s Spring/Summer 2021 campaign. The campaign shows Paris Hilton in a different light. Known for her long tresses and girly style, the socialite shows a more elegant side in studio portraits captured by Mert Alas and Marcus Piggott.
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Inspired by 1950’s portraits of New York City’s society women, then referred to as “swans“, this campaign interprets the modern-day swan – the influencer. Stylist Carlos Nazario highlights sleek jackets, frilled dresses, and statement accessories. For beauty, hairstylist Jimmy Paul works on her short coif with make-up by Etienne Ortega.
“I wanted to portray Paris Hilton in a way that she has never been seen before”, said Bruno Sialelli in an official statement. “As the originator of the influencer movement and the idea of ‘famous for being famous,’ I wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to be captured”.
As for Hilton, the partnership with Lanvin seems to have been a long time coming. “I’ve always been a fan of the house and personally admire the founder Jeanne Lanvin. She was able to build an empire from one small shop that still exists 130 years later“, she said. “Her entrepreneurial spirit is so incredible – remind you of anyone else?”.
Titled ‘’Yu Garden’’, the Lanvin Spring/Summer 2021 collection was shown in the eponymous place in Shanghai on October 17, 2020. It explored the exchange between the old and the new, heritage and the contemporary, and a reexamination of the legacy of the Maison, its design archives and Lanvin’s ideological meaning. A meaning that is a reflection of the times alongside a respect for history – using the past to invent a future.
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