Le Sserafim has set a new milestone in their skyrocketing career – stepping into the elegant world of fashion as Louis Vuitton‘s brand ambassadors, a role that positions them amidst the luxurious blend of art and style.
Last April, on Seoul’s iconic Jamsugyo Bridge, Le Sserafim stole the spotlight at the after party of a monumental Louis Vuitton’s Pre-Fall 2023 fashion show. Now, with ink drying on the contract, these five mesmerizing talents step into the limelight again as the newly faces of the French fashion house.
Nicolas Ghesquière, the creative soul steering Louis Vuitton’s women’s collections, warmly welcomes Kim Chaewon, Hong Eunchae, Sakura, Kazuha, and Huh Yunjin. “We met for the first time at my Pre-Fall show in Seoul and their energy at the after party, fuelled by their performance, was magnetic. Their unique styles blend to embody something cool and authentic,” Ghesquière shared.
Their debut shines through in the campaign for a capsule collection of bags, crafted exclusively for the South Korean market. Echoing the magnificence of the Hangang river’s iconic bridge, the images portray Le Sserafim, clad in ensembles from the Pre-Fall 2023 collection, radiating elegance and youthful exuberance.
Amongst the offerings are 16 bags exclusive to South Korea and an additional eight slated for a global unveiling. The collection pays homage to legacy, featuring the GO-14 inspired by the quilted lining of Louis Vuitton’s historic trunks, and the Noé Purse, infused with a touch inspired by the Bokjumeoni, a traditional bag exuding good fortune.
Le Sserafim’s journey, symbolized by their anagram “I’m Fearless,” is encapsulated in their debut EP “Fearless” and the subsequent studio album “Unforgiven.” Signed under Hybe, the powerhouse entertainment entity behind BTS and Enhypen, their stars are set for a meteoric rise. Their English single “Perfect Night”, is set to release on October 27th, is highly anticipated and their inclusion in the Global Spin Live event at the Grammy Museum underscores their global appeal.
Louis Vuitton’s brand ambassadors’ roster, graced by K-pop stars like Felix of Stray Kids and J-Hope from BTS, Jackson Wang and Hyein from NewJeans, now gleams with the addition of Le Sserafim.