As the Lunar New Year dragon prepares to dance on February 10th, 2024, Loewe unveils a collection that transcends mere fashion, whispering tales of ancient craftsmanship and cultural reverence. This year, the Spanish luxury house delves into the heart of Chinese tradition, creating a collection that celebrates the enduring allure of jade.
Forget fleeting trends and hollow hype; Loewe’s Lunar New Year whispers of heritage. Three esteemed Chinese master jade carvers – Xiaojin Yin, Qijing Qiu and Lei Cheng – lend their artistry to a series of exquisite pendants, each a miniature masterpiece carved from the soul of jade. Yin’s emerald pendant of a cricket perched on a bok choy symbolises wealth and abundance, its delicate strokes echoing the resilience of nature. Qiu’s light mauve eggplant, resembling a “hat-wearing high-ranking official“, embodies status and success, a subtle nod to the intricate tapestry of Chinese history. And Cheng, one of the few female masters of this revered art form, creates a spring jade pendant with a tiny snail on a pea pod, a symbol of fertility, abundance and the quiet power of good fortune.
“Jade itself is a quintessential part of our nation,” Cheng muses in the collection’s behind-the-scenes video. “Its constant presence throughout our history and cultural journey makes it not just a companion, but also a spiritual anchor for our people.” These pendants, priced at around $14,000 USD each, are more than mere adornment; they are whispered prayers, tangible signs of heritage passed down through generations.
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But Loewe’s Lunar New Year symphony doesn’t end with these exquisite carvings. The Flamenco Purse Mini, reimagined in six jade-inspired shades, whispers echoes of the grandeur of the Forbidden City. Meticulously crafted with echoes of iconic Palace Museum pieces, each bag comes with a charming jade ring keepsake, a delicate reminder of the heart of the collection.
And for those seeking a touch of whimsy, Loewe offers a playful menagerie of key rings featuring legendary creatures from Chinese mythology. The adorable frog, the symbol of good luck, joins the ranks of the auspicious pig, the wise elephant and the enigmatic dragon. Meticulously crafted in gleaming metals, each keyring is a powerful charm to carry with you throughout the year, a constant reminder of the mythical guardians who watch over your path.
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The collection was launched online and in stores on Thursday, accompanied by a campaign shot by David Sims and starring Loewe’s newly appointed global brand ambassador, acclaimed Chinese actress Yang Mi. To delve deeper into the rich tapestry of jade culture, the label will host a “Casa Conversation” series in Shanghai, Beijing and Chengdu. Key figures in the project, including the three master carvers themselves, will engage in dialogue with artists, historians and cultural influencers, offering a fascinating insight into the world of jade and its enduring significance in Chinese society.
