Set against the beautiful outdoor landscapes of Brittany in Northern France, the Loro Piana Fall/Winter 2022 campaign features models Mona Tougaard, Edie Campbell and Leon Dame. Mario Sorrenti’s powerful portraits capture the essence of this campaign. That is because the cold wind of northern France whips the thoughts, reveals the tactile marvels of the maison ‘s craftsmanship and creates a unique bond between the clothes and the surroundings.
Made from the best nature has to offer – wool, cashmere, alpaca, shearling, Loro Piana offers iconic garments and accessories in a modern tone, playing on attitude and volume. The house explores new styling frontiers with innovative and sensorial fabrics and dynamic silhouettes, all achieved in a perfect balance between masculine and feminine, refinement and functionality, superlative quality and absolute comfort.