In an enchanting display of authenticity and charm, Loro Piana unfurls its Fall/Winter 2023 campaign, narrated visually by the lens of photographer Glen Luchford. His portrayal of Loro Piana is an intimate sonnet of style, a visual expression of living life with artful finesse. The campaign murmurs a heartfelt tale, radiating warmth, joy, and sincerity, reminiscent of an open book of private musings and snapshots of life.
This newly unveiled campaign serves as a sartorial summons, a beckoning call to embrace life’s festive moments wrapped in Loro Piana’s exquisitely crafted couture. It encapsulates the allure of minimalistic grace, silently exuding the charm of self-assured elegance and the magnetism of a distinct perspective.
Embodying Loro Piana’s vision, models Selena Forrest, Henry Kitcher and Raquel Zimmermann bring life to the brand’s narrative. They navigate the terrain of the everyday, painting it with strokes of extraordinary beauty, and infuse relatability into each frame. The resulting images pulse with genuine vitality, the figures ensnared in uncontrived motion, their spontaneity inviting everyone to partake in these shared celebrations of joy and camaraderie.
In these visuals, the essence of community reverberates, unspooling a tale of companionship sculpting memories within magnetic environments. Each photograph is a window into their hushed, contemplative moments, extending an invitation to the viewer to step into this intimate realm. Lensed against the backdrop of a warm, tastefully adorned house, these images exhale a sense of belonging and familiarity. The characters dance, laugh, and relish precious instances with an unforced elegance, their movements free and uninhibited.
With its vibrant, living imagery, this campaign resists stasis and predictability, evoking a palpable sense of realism. This visual pragmatism echoes Loro Piana‘s approach to fashion – their creations are designed to be worn and experienced, not merely admired.
This captivating visual narrative articulates a dialogue between Loro Piana’s prestigious legacy and its envisioned future, all the while cherishing the present. An intimate symphony of style and elegance, the Fall/Winter 2023 campaign is a celebration of life’s precious moments, seen through the eyes of Loro Piana.
Hair: Anthony Turner
Make-up: Yadim Carranza
Set design: Gideon Ponte
Casting: Piergiorgio Del Moro