Louis Vuitton has recently announced the appointment of J-Hope, a member of the globally renowned K-pop boy band BTS, as its new brand ambassador.
This news has taken the world by storm, as J-Hope’s fans across the world eagerly await to see his unique style and charm grace the fashion house.
J-Hope’s appointment marks a homecoming for the rapper, singer, songwriter, and producer. BTS was collectively named as brand ambassadors for Louis Vuitton in April 2021, but the partnership has since expired. With the group on hiatus, its members have been inking individual deals with fashion houses as they focus on solo projects and prepare for their mandatory military service. J-Hope joins a roster of brand ambassadors at Louis Vuitton that includes Jackson Wang, Bradley Cooper, and Tahar Rahim.
In a statement, Louis Vuitton described J-Hope as “beloved by fans across the world for his upbeat energy, precise choreography, and creative musical direction”. The fashion house went on to say that “with a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences”.
BTS’s influence on the global stage continues to grow, and the latest men’s fashion weeks in Paris and Milan have demonstrated this. A recent report by data firm Launchmetrics stated that “brands focused on strengthening their voices in the APAC market. More specifically, in line with brands tapping into the cultural zeitgeist and seeking global influence, we note South Korea to be the dominant focus throughout both weeks”.
J-Hope recently unveiled his new documentary, “J-Hope in the Box“, on Weverse and Disney+. The film documents the 200 days leading up to the release of his debut solo album, “Jack in the Box“, as well as his headlining performance at Lollapalooza 2022. The documentary provides a behind-the-scenes look into J-Hope’s creative process, and fans are sure to love it.
To celebrate the renewed partnership, Louis Vuitton worldwide shared a series of editorial photos of J-Hope modeling ensembles from their Fall/Winter 2023 collection. The images showcase J-Hope in an iridescent jacket in the brand’s signature monogrammed print, a chic cloud gray varsity jacket, and a streetwear-inspired denim hoodie. These images have already received widespread attention and are sure to be a hit among J-Hope’s fans.