Louis Vuitton launches the campaign for its Spring/Summer 2022 womenswear collection, which takes inspiration from the 19th century.
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The brand taps ‘’Squid Game’’ star and global Louis Vuitton ambassadors Hoyeon Jung and French actress Stacy Martin as well as Samara Weaving, Lous and the Yakuza, Mona Tougaard, Kristine Lindseth, Rianne van Rompaey, Fleur Breijer, Ida Heiner amongst others. Photographed by David Sims under bright studio lights, the cast dance in front of a colorful backdrop of sky blue, bubblegum pink, and neon green, wearing Nicolas Ghesquière‘s Art Nouveau-inspired styles including ball-style gowns. In addition to the garments, the campaign spotlights handbags such as the new Petite Malle East West, as well as new colorways of the Coussin and Twist. The outfits are complete with the Moonlight sandals.
Marie-Amelie Sauve styles ensembles for the shoot, including hair by Duffy and make-up by Lucia Pieroni. Edward Quarmby and Florent Buonomano are in charge of the art direction for the shoot.
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