Ludovic de Saint Sernin’s Spring/Summer 2020 campaign is appropriately titled ‘’Wet & Wild’’, as it unabashedly embraces beauty through the lens of sexuality, showcasing the standout pieces in the much talked about collection, including a ‘sweat-stain illusion’ sheer jumper, low-rise glittering eyelet trousers, and the instantly viral look in which male model Loris Mascarel wears nothing but a towel around his waist.
The campaign marks Ludovic de Saint Sernin’s second project with photographer Willy Vanderperre, who shot the French designer’s otherworldly Fall/Winter 2019 campaign last year.
Hair: Louis Ghewy
Make-up: Lynsey Alexander
Manicure: Anatole Rainey
Casting director: Piotr Chamier
Set design: Pepijn Vanlooy
Production: Entrée Libre