Trail running and designer fashion merge in an unprecedented way with the release of the Mafate Three2 Hoka x Nicole McLaughlin sneaker, a fusion of technical prowess and whimsical style. Hoka’s latest venture, the limited edition Mafate Three2, retains the beloved characteristics of its groundbreaking predecessor while incorporating the imaginative vision of New York designer Nicole McLaughlin.
In November 2023, Hoka unveiled this trail-ready yet fashion-forward sneaker to appeal to a new wave of consumers looking for a balance between function and fantasy. Nicole McLaughlin, known for her sustainable design philosophy and penchant for creative reuse, brings an eclectic twist to the technical features of the Mafate Three2, infusing the design with her signature playful elements.
The collaboration blends Hoka’s trail technology with McLaughlin’s creative sensibilities. “Over the past few years, Hoka has embarked on inspiring partnerships within its lifestyle footwear line, offering diversity alongside our existing models. This particular pairing seamlessly blends the technical features of our latest trail shoe, the Mafate Three2, with the artistic sensibilities of the designer. Working with Nicole McLaughlin allows Hoka to maintain our heritage of performance on the mountain trail while offering a design that resonates with our future customers,” said Travis Wiseman, Director of Lifestyle Products at Hoka.
The Mafate Three2 retains its quick-lacing system and compression-molded EVA midsole, but also features a debris- and water-resistant 4-point gaiter, hook attachments and a strap opening, all nods to McLaughlin’s distinctive design language. Tailored for both rugged trails and urban terrains, this model features five pockets, a heel-to-toe Velcro closure, and subtle details such as tags distributed across the upper and gaiter for both functionality and flair.
Nicole McLaughlin shared her enthusiasm for the multifunctional design, stating, “My collaboration with Hoka allowed me to dive deep into multifunctional design, and the hybrid Mafate Three2 was the perfect canvas to create a modular gaiter accessory.” She continued, “I was fortunate to work closely with their design team who helped me bring my vision to life. This new shoe offers multiple pockets and blends Hoka’s performance aesthetic with my more fantastical design language.”
Beyond the sneaker itself, the Hoka and McLaughlin partnership extends to a film campaign, “Humans of Hoka,” directed and starring Nicole McLaughlin herself, telling the stories of people who embody the spirit of the brand.
The Mafate Three2 Hoka x Nicole McLaughlin is available in limited quantities and retails for €250.00. It can be found at hoka.com and select brand authorized retailers.
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