Magliano, the Italian fashion brand founded by Luca Magliano, is set to return to the revered stages of Pitti Uomo 105, taking place in Florence from 9th-12th January 2024, as the guest designer.
Luca Magliano, with his signature blend of Italian nostalgia and contemporary elegance, has carved a niche in the global fashion landscape. “Pitti was where our brand first took the stage five years ago. Recalling that initial presentation surrounded by a sea of red roses evokes emotions of nostalgia and warmth. This reunion, amidst familiar and revered faces, fills me with anticipation. It’s the perfect moment to envision our brand’s future trajectory, staying true to our core identity,” recalls Magliano, his voice imbued with warmth and sentiment.
“The first is that Luca has an outstanding ability to design the cultural and social canons usually associated with Italian fashion in an original way. A central factor in this sense is his penchant for true teamwork. The second is that we believe it interesting, when possible, to take a periodic look – at the careers, and stylistic evolution of designers who made their public debuts at Pitti Uomo and then earned international renown. The third is that we like him – his generosity, his enthusiasm, and his educated simplicity – a true Emilian,” praises Lapo Cianchi, Pitti Immagine’s Director of Communications and Events.
Since its inception in 2017, Magliano, the brand, stands as a testament to artistry and innovation. Nestled in the heart of Bologna, the brand is a harmonious dialogue between Italy’s opulent history and the audacious spirit of contemporary design. It’s a journey that began amidst the applause and admiration at Pitti Uomo, where “Guardaroba per Uomo Innamorato,” a collection echoing the essence of personal luxury, first met the world’s gaze.
Magliano’s creations are a soulful narrative, weaving through the mesmerizing landscapes and cultural depths of Italy’s provincial regions. The designs, marked by their gender-neutral language, encapsulate a world where minimalism dances with complexity, where the Italian spirit finds its expression.
The brand’s creative excellence was recognized in 2023 when it received the LVMH Karl Lagerfeld prize, marking a significant accolade in its journey.