Marine Serre, the French designer known for her regenerative and recycled fashion, has been selected as guest designer for the upcoming Pitti Uomo 106. The world’s leading menswear trade show, to be held in Florence from June 11th-14th, will showcase Serre’s Spring/Summer 2025 menswear collection for her ready-to-wear label, which features the iconic crescent moon logo.
Francesca Tacconi, Special Events Coordinator at Pitti Immagine, praised Serre’s unique approach to fashion: “Marine Serre’s shows convey a special feeling. Her vision and her career, which have been on our radar for several seasons, are infused with a concentration of pride and discipline. As the athlete she was, Marine designs garments ready to overcome generational constraints and the test of time. Clothes suitable for going out into the world, beautiful to look at and touch, which speak of mental attitude and personality, of style and allure.”
Serre’s work is characterized by her tenacious virtuosity and her ability to combine the needs of the present with the fabrics of the past. Through her experimentation with the combinatorial art of upcycling and the use of sustainable and innovative fibers, Serre has created a fresh and contemporary approach to fashion that enhances the body. Tacconi said it was a natural decision to invite Serre to Florence as a guest designer to celebrate her achievements and the official debut of her label’s menswear collection.
This event marks a significant milestone for Serre, as it will be the first time she has staged a dedicated menswear show. Previously, Serre presented her men’s looks alongside her women’s line. However, in January 2024, she made the decision to separate the two, create a full-fledged menswear collection and present it during the menswear season. Pitti Uomo is the perfect platform for this launch, offering increased visibility for the collection.
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Born in 1991 in Brive-la-Gaillarde, France, Serre’s passion for fashion began at a young age.
She explored her parents’ wardrobe to create her own unique style before pursuing a formal education in fashion design. Serre’s journey led her to study at the La Cambre Academy in Brussels, while completing internships and work experience at couture labels Fred Sathal and On aura tout vu. This was followed by stints at ready-to-wear labels Annemie Verbeke and Alexander McQueen, as well as top names such as Maison Margiela under the aegis of Matthieu Blazy, Christian Dior with Raf Simons, and Balenciaga with Demna Gvasalia. Serre’s breakthrough came in 2016, when she sold her first collection to The Broken Arm store in Paris after graduating from La Cambre. The following year, she was selected as a finalist at the Hyères Festival and won the prestigious LVMH Prize. Since then, Serre has focused on developing her label with a strong emphasis on sustainable design and manufacturing practices.
Central to Serre’s approach is her innovative circular fashion system. By collecting unused inventory and gently used garments, she sorts the fabrics by material type and color and gives them new life through her patchwork creations and fiber recycling techniques. This regenerative process allows Serre to create chic and practical everyday fashion while minimizing waste and environmental impact.
Expressing her excitement for the upcoming event, Serre said, “It’s an honour for me and my team to be the Guest Designer at Pitti Uomo this season. We’re looking forward to bringing the essence of Marine Serre to Florence, combining artisanal techniques in our own unique way, and subverting expectations, putting imagination to the service of transformation.”
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