MCM & BAPE roar into Lunar New Year 2024 with golden dragons

Forget predictable red envelopes. This Lunar New Year, MCM and BAPE roar in with golden dragons. Clashing camo and Visetos prints adorn bags and hoodies, celebrating East-meets-West luxury streetwear. Get ready for a year of audacious style, one fiery dragon at a time.
January 8, 2024
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MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons
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MCM and BAPE, two titans of the fashion world seemingly separated by an ocean, have once again joined forces for a capsule collection that roars with the spirit of the Lunar New Year. This is a celebration of heritage, a fusion of East and West, and a testament to the enduring power of streetwear to bridge cultural divides.

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Remember the electrifying debut of their 2019 collaboration? That explosive mix of ready-to-wear, leather and accessories left the fashion world breathless. Now, the dynamic duo returns, this time focusing on unisex pieces that capture the essence of both brands.

MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons

The Year of the Dragon takes centre stage, its golden scales shimmering across MCM’s iconic Visetos monogram. BAPE’s signature STA logo, a symbol of confidence and irreverence, dances alongside the mythical beast, creating a visual symphony of East-meets-West cool.

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A must-have for any streetwear enthusiast, the Shark Hoodie is draped in black and cognac Visetos, a canvas for the bold collaboration logo and iconic BAPE shark. This is no ordinary hoodie; it’s a statement piece, a declaration of belonging to a tribe that transcends borders and trends.

But the magic doesn’t stop there. MCM’s favourite silhouettes – backpacks, belt bags, crossbodies, totes and pouches – undergo a graphic metamorphosis. BAPE‘s camouflage pattern, reimagined in translucent gold and embossed over the visetos, adds a touch of luxury and streetwise swagger to these everyday essentials.

MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons

Read more: SANDRO unleashes the Lunar New Year with a fierce dragon capsule

Each piece is meticulously crafted with gunmetal hardware and oversized graphics, a testament to both brands’ commitment to quality and bold aesthetics.

This collaboration is about more than luxury streetwear,” says Sabine Brunner, President and Brand & Commercial Officer of MCM. “It is about celebrating the shared history of two brands that rose to prominence through the global streetwear movement. MCM found its groove in the New York hip-hop scene of the 80s, while Bape came of age during the Harajuku explosion of the 90s. This capsule is a true meeting of minds, a fusion of East and West that captures the zeitgeist of a generation.

Thomas Hui, Chief Operating Officer of BAPE, echoes this sentiment. “This collaboration merges the best of both worlds,” he says. “It’s not just about creating cool clothes; it’s about pushing the boundaries of luxury streetwear and elevating the entire vibe to the next level.”

MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons

Mark your calendars, because the MCM x BAPE Lunar New Year capsule drops online and in select stores on Friday. With only seven pieces in the collection, ranging from $550 to $1,290, this is your chance to own a piece of fashion history.

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MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons
MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons
MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons
MCM & BAPE Roar into Lunar New Year 2024 with Golden Dragons