Millie Bobby Brown, acclaimed for her role in ”Stranger Things”, recently launched her own fashion line, Florence by Mills Fashion. This venture, in partnership with Delta Galil USA, marks a significant step in Brown’s entrepreneurial journey, expanding from her initial foray into skincare and beauty to a full lifestyle brand.
Florence by Mills Fashion is a response to Millie’s personal evolution and understanding of her style, especially as she approaches her twenties. This understanding is reflected in her designs, which prioritize comfort and versatility, allowing wearers to express themselves freely, whether they choose to show a little skin or opt for a more covered look.
Delta Galil USA collaborates with Brown to produce a line that is not only fashion-forward, but also environmentally conscious. Chief Marketing Officer Heather Mee emphasizes the brand’s commitment to inclusivity and sustainability, with a focus on low-impact fabrics and eco-friendly production processes. The use of materials such as eco vero, recycled nylon and organic cotton, along with natural corozo buttons and biodegradable packaging, underscores this commitment.
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The debut “Cozy Crush” collection is a testament to Brown’s everyday style, with a focus on loungewear. The line includes a variety of pieces such as crewneck sweatshirts, zip-up hoodies, tank tops and t-shirts designed to offer a blend of activewear, loungewear and intimate apparel. The collection reflects Millie’s personal preference for comfortable and relaxed clothing, which is evident in her choice of stretchy fabrics and a playful pastel color palette. Her partnership with Delta Galil USA allows her to be closely involved in the selection of fabrics and designs, ensuring that each piece is in line with her vision.
An interesting aspect of Florence by Mills Fashion is its philanthropic aspect. A portion of the proceeds from sales will be donated to causes close to Brown’s heart, including organizations such as Girls Inc., One Tree Planted and Joey’s Friend.
Looking ahead, Brown’s focus remains on creating accessible and affordable fashion rather than chasing fleeting trends. The brand’s strategy includes listening to fan feedback to ensure the collections remain relevant and desired by its target audience. The first release, which launched on January 25th with a waiting list, is just the beginning. With styles available in the U.S. and U.K. through the Florence by Mills Fashion website, and price points ranging from $8 USD to $95 USD, the brand is poised to make a significant impact on the fashion industry.
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