Moschino's 40th anniversary show set for Milan Fashion Week in September
Moschino Spring/Summer 2023 Campaign / ©Photo: Steven Meisel

Moschino’s 40th anniversary show set for Milan Fashion Week in September

June 16, 2023
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The illustrious fashion house, Moschino, has announced a monumental fashion show set to take place in Milan on September 21st, which will celebrate the brand’s 40th anniversary. Conceived to coincide with Milan Fashion Week, this event is conceived to both celebrate and pay homage to Moschino’s founder, Franco Moschino, and the indelible legacy he left behind.

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At the forefront of this season’s collection, four celebrated stylists – Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson, and Lucia Liu – have been entrusted with the challenging task of fashioning 10 contemporary ensembles each. These looks will draw inspiration from the innovative and often satirical creations of the late Franco Moschino, creating a living testament to his enduring influence.

Moschino is currently in a phase of transition, with the departure of the latest creative director, Jeremy Scott, in March, leaving a creative void in the brand. Scott, who held the position for a decade, followed in the footsteps of long-time creative director Rossella Jardini. Jardini had the monumental task of perpetuating Franco Moschino’s unique style and vision for two decades. The executive chairman of Moschino’s parent company Aeffe, Massimo Ferretti, is actively scouting for a successor to carry forward the torch of creativity. The successor’s identity remains under wraps, sparking further anticipation and curiosity in the fashion world.

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Moschino's 40th anniversary show set for Milan Fashion Week in September
Franco Moschino / ©Photo: Moschino

The illustrious founder, Franco Moschino, launched his career in the world of fashion back in 1971, creating designs for the iconic Gianni Versace for six years. 1983 was a significant year for him when he started his own company, Moonshadow, and Moschino Couture! simultaneously. Moschino’s approach to design was distinguished by his ingenious creativity, reflected in his often tongue-in-cheek commentaries on high fashion.

He was revered for revamping the classic suit, imbuing it with unexpected elements like bottle caps, or the irreverent addition of embroidered price tags on chic little black dresses. Even more extraordinary were his skirts, masterfully assembled from men’s ties. His unorthodox approach was perhaps best encapsulated by one of his famous quotes, “There is no creativity without chaos“. Franco Moschino’s spirit of innovation and disregard for convention continues to resonate within the fashion industry, even after his passing in 1994.

The upcoming 40th-anniversary show promises to be a dazzling tribute to Franco Moschino’s lifetime of pioneering work and the enduring influence of his eponymous brand.

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