Luxury Italian fashion brand Moschino is proud to showcase the newly renovated London flagship store, situated between the prestigious New Bond Street and Regent Street. Reflecting the brand’s commitment to innovation and creativity, the updated design is an exquisite fusion of minimalism and Moschino’s unmistakable flair. The purpose of this post is to provide readers with an exclusive look at the latest chapter in Moschino’s retail evolution.
The Moschino London store has been meticulously redesigned, offering a refreshed space that remains true to the brand’s identity. The contemporary layout features an intriguing combination of geometric floor patterns crafted from Botticino marble and dark green avocado stone imported from Brazil. Complementing these elements are buttery yellow-lacquered wooden shelves and custom matte brass lighting bars, creating an atmosphere of sophisticated elegance.
As an homage to the brand’s founder, Franco Moschino, the store incorporates Roman columns repurposed as seating and product displays, echoing the innovative design approach he championed during his tenure. This renovation is part of a strategic rollout of Moschino‘s new store concept, which debuted at the Milan flagship on Via Spiga.
According to Massimo Ferretti, chairman of Aeffe SpA, the company overseeing Moschino, the choice of London for the next phase of the rollout was a natural progression. He explained that Moschino has always enjoyed a loyal following in the UK, and the brand wanted to reciprocate its appreciation for the ongoing support. With additional locations in Rome and China set to adopt the new store concept, Moschino is poised to strengthen its global presence.
Spanning 180 square meters, the London flagship offers a comprehensive range of womenswear, menswear, and Moschino accessories.
Moschino is poised for transformation as the brand introduces a new creative director following Jeremy Scott‘s exit after almost a decade.
Ferretti expressed his gratitude to Scott for his decade-long dedication to Moschino and for upholding Franco Moschino’s legacy.