Coinciding with MSGM’s 10th anniversary, Creative director Massimo Giorgetti has age on his mind in his latest campaign for his house. To bring that thought to life Giorgetti enlisted photographer Elaine Constantine – she’s renowned for her Kodachrome colorful portrayals of British youth culture in the 90s – to shoot this campaign on London rooftops for Fall/Winter 2019.
The campaign featured models including Florence Hutchings, Mae Lapres, Rose Daniels, Kirill Astashev, Grace Musase and Mitchell Gorthy.
I like youth, but it’s not solely a question of aesthetics, because it captures a unique purity. MSGM is young, youth is my endless obsessionCreative director Massimo Giorgetti