Fashion lovers, get ready to be wowed, as H&M has announced a landmark partnership with the iconic fashion house of Mugler. The creative director of Mugler, Casey Cadwallader, has created a collection that celebrates the essence of Mugler and brings its legacy into the present and future. The collection, which includes both women’s and men’s wear and accessories, will be available in select stores and online on May 11th, 2023.
The house of Mugler has always been a trailblazer in the fashion world, pushing the boundaries of fashion and offering a space for freedom of expression. Founded by French designer Manfred Thierry Mugler in 1973, Mugler was ahead of its time in its embrace of body positivity, gender fluidity, transformation, and confidence. American designer Casey Cadwallader joined the house in 2018 and has given Mugler a contemporary twist while still paying homage to its rich history.
“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection“, said Ann-Sofie Johansson, creative advisor at H&M. “Casey has done an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape“.
The collection features the signature Mugler fit with strong shoulders, a focus on the waist, and a tribute to the curves and lines of the body. It is a celebration of confidence and includes both contemporary designs and limited-edition archive remakes selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of the 80s and 90s.
The fluid, transformational cross-gender styling that has always been at the heart of Mugler is central to the collection. To celebrate Mugler’s long association with music, performance, theatricality, and subculture, Mugler and H&M have created a music video starring rising stars Amaarae, Shygirl, Eartheater, and Arca, who have recorded their own take on Stardust’s 1998 dance hit “Music Sounds Better With You“.
“It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons“, said Casey Cadwallader, creative director at Mugler.
The H&M x Mugler collaboration is a momentous occasion that brings together the house’s rich history and its present and future. It is a dynamic showcase of Mugler’s world today and a chance for fashion lovers to own a piece of the brand’s legacy. So mark your calendars for May 11th, 2023, as you won’t want to miss out on this exciting collection.