Nike Air Max 97 “Just Do It” embraces playfulness

The Nike Air Max 97 "Just Do It" transforms sneaker design, blending vibrant colors and playful elements with sustainable materials for a fresh, imaginative 2023 edition.
December 23, 2023
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Nike Air Max 97 "Just Do It" embraces playfulness
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Each year, the NikeJust Do It” collection reinvents its iconic models, offering fresh designs that resonate with both longtime collectors and newcomers to sneaker culture. The 2023 edition of the Nike Air Max 97 “Just Do It” is an intriguing departure from its predecessors, showcasing an imaginative approach that reflects a youthful spirit.

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Last year’s models, adorned with regal gold hangtags and sophisticated burgundy accents, set a high bar for sneaker design. But the 2023 iteration breaks new ground. It moves away from the previous use of enamel italics and dives into a realm inspired by the whimsical thoughts of an eight-year-old. This elementary school exclusive brings a playful palette dominated by “photo blue” hues that sweep across the textile upper, quarter and tongue.

Nike Air Max 97 "Just Do It" embraces playfulness

This vibrant color scheme is not only a visual treat, but also a nod to the energy and joy of childhood. Color-coordinated accents along the lining and laces evoke a recession-era vibe, making these sneakers more than just footwear, but a celebration of youthful exuberance. The full length leather mudguard, finished in a bold black hue, adds a striking contrast to the overall design. What really sets this model apart is the incorporation of googly eyes and hand-drawn Nike logos in red detailing on the forefoot, adding a sense of playfulness and creativity rarely seen in adult-sized offerings.

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The sustainable aspect of these sneakers is also noteworthy. Underneath, the shoe features a sole made from fully recycled ground rubber, demonstrating Nike’s commitment to environmental sustainability. This responsible choice does not compromise on style or functionality, as the tread is as durable and comfortable as you would expect from a quality Nike product.

Elementary exclusive Nike Air Max 97 “Just Do It” will be out in a few weeks.

Read more: Nike Ginza: A hub for passionate runners in the heart of Tokyo’s fashion district

Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness
Nike Air Max 97 "Just Do It" embraces playfulness