Nike springs a surprise with Global SNKRS Day 2023 shift to September 9th

August 3, 2023
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Nike springs a surprise with Global SNKRS Day 2023 shift to September 9th
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The world of sneakers is about to get even more exciting. Picture this: September 9th, 2023. This date marks the fresh iteration of Nike’s SNKRS Day, the celebrated sneaker-centric holiday previously exclusive to Asia and Europe. But this year, Nike has decided to rewrite the rule book by making this footwear fiesta a truly global phenomenon, letting all of their SNKRS app markets participate in the excitement.

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Ever since its conception in 2017, Nike‘s SNKRS Day has been a red-letter date on the calendars of sneaker enthusiasts worldwide. The annual event, set on August 8th, was a rich smorgasbord of exclusive releases from high-profile series such as Air Jordan and Nike Huarache, leaving fans eagerly awaiting their next footwear fixation. This year, however, Nike is raising the bar and expanding its reach, as SNKRS Day will now include every market the SNKRS app is available in, and notably, it will unfurl on a new date – September 9th.

Nike springs a surprise with Global SNKRS Day 2023 shift to September 9th

Yet, the Swoosh is keeping its cards close to its chest about the specifics of SNKRS Day 2023. The anticipation is thick in the air as fans wonder which sought-after silhouettes will take center stage. The community is buzzing with predictions and hopes of seeing new variations of the Air Max 1 or Dunk Low, given the silhouettes’ notable prevalence over the past several months. Equally, the possibility of the revival of a forgotten model or the introduction of an entirely new design has kept the conjecture mill spinning.

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SNKRS Day 2023, however, is not solely about the shoes. The event is expected to go beyond product to serve as a tribute to the community and the rich narratives woven into the fabric of each sneaker’s design. A key element of the SNKRS app, these stories often showcase the passion, creativity, and dedication behind the creation of these coveted shoes, fostering a deep sense of connection among fans and creators alike.

In essence, this is what sets SNKRS Day apart and ensures its success year after year. It’s not just a day to snag a hot pair of kicks; it’s a celebration of the love for the craft, the stories each pair tells, and the community that makes it all possible.

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