Pharrell Williams and Tiffany & Co. collaborate on ''Titan'' collection

Pharrell Williams and Tiffany & Co. collaborate on ”Titan” collection

Pharrell Williams launches the ''Titan'' collection for Tiffany & Co. inspired by Poseidon's trident. The edgy yet sophisticated jewelry line features 19 pieces in gold, titanium and diamonds, priced from $3,500 USD to $53,000 USD.
May 3, 2024

Pharrell Williams, the multi-talented creative force and Men’s Creative director for Louis Vuitton, has unveiled his first jewelry collection for iconic American jeweler Tiffany & Co. The Tiffany by Pharrell Williams “Titan” collection is inspired by the mythological trident of Poseidon, a symbol of fearless individuality and a powerful force that challenges the ordinary.

Williams, who grew up in the Atlantis community of Virginia Beach, finds deep inspiration in the water and the name “Titan,” which pays homage to Poseidon, ruler of the sea and king of Atlantis. “The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness,” he said.

Pharrell Williams and Tiffany & Co. collaborate on ''Titan'' collection

The trident motif, juxtaposed with a uniquely shaped link that is curved and soft against the sharpness of the spear, represents a dialogue of tension, proportion and balance. The collection aims to appeal to individuals with a unique mindset and a desire to confront the ordinary.

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Alexandre Arnault, Executive Vice President of Product, Communications and Industrial at Tiffany & Co., expressed his excitement at the unveiling of Pharrell’s inaugural collection, saying, “It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship. Each piece embodies Pharrell’s distinct style and unique point of view.”

The 19-piece collection incorporates sharp, spear-like points into a range of necklaces, earrings, bracelets and rings that exude an edgy yet sophisticated punk spirit. Available in 18-karat yellow gold or titanium, the pieces come in all-metal and diamond iterations, with pavé pieces featuring reverse-set diamonds that expose the diamond’s pavilion.

Pharrell Williams and Tiffany & Co. collaborate on ''Titan'' collection

Williams, who worked closely with the in-house design team to bring the house’s heritage into this new era, expressed his honor and awe at the craftsmanship involved, saying, “It’s exciting to see this come to fruition.”

Ranging in price from $3,500 USD to $53,000 USD , the Tiffany Titan by Pharrell Williams collection will debut at The Landmark on New York’s Fifth Avenue and on in the U.S., followed by a global debut in international boutiques in June. Both Tiffany & Co. and Louis Vuitton are part of parent company LVMH.

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©Photo: Tiffany & Co.