Within hours of its release, Phoebe Philo’s new collection received an overwhelming response, with more than half of the products flying off virtual shelves. It is clear that these pieces will sell out quickly, making them a must-have for any fashion lover.
Last Friday was a pivotal moment as Philo unveiled her latest creations during intimate appointments at her London showroom. The setup was impeccable, with clothes gracefully hung on racks and a stunning array of jewelry and accessories elegantly displayed on tables.
The British designer, revered for her exceptional taste and innovative designs, has meticulously curated a collection that spans a variety of categories, including ready-to-wear, shoes, handbags, jewelry and eyewear. This extensive collection features 150 styles, with the first batch, A1, being particularly noteworthy due to its substantial size. Fans can look forward to the second collection, A2, which will grace our presence in Spring 2024.
Affordability meets luxury, as the retail price points for A1 range widely, accommodating different budgets while maintaining an air of exclusivity. Pants start at $1,400 USD, dresses can go as high as $8,500 USD, and for those looking to splurge, shearling jackets reach a price point of $25,000 USD. In addition, the collection offers a variety of shoes and handbags to ensure there is something for everyone.
Proudly made in Italy, the quality of Philo’s collection is undeniable. Initially, her online store will cater to customers in the UK, Europe and the US, making her designs globally accessible. Future edits or collections will be released on Philo’s unique schedule, breaking away from the traditional fashion calendar. She views her designs as timeless, contributing to a continuous body of work that transcends seasons.
A notable aspect of this launch is the brand’s commitment to sustainability. By intentionally producing quantities that fall short of demand, Philo aims to combat overproduction, a prevalent issue in the fashion industry. The brand’s statement sheds light on their mission: “Our focus is on the material issues of overconsumption, waste and the fashion supply chain. Our aim is to create a product that reflects permanence.The Phoebe Philo business model is designed to create a responsible balance between production and demand. For us, this means producing notably less than anticipated want.”
The hype surrounding Philo‘s return to fashion has been building since her announcement in July 2021. With a new, independent house and the backing of LVMH Moët Hennessy Louis Vuitton as a minority investor, the stage is set for a revolutionary chapter in fashion history.
©Photo: Phoebe Philo