Pinko takes a trip to the wild West in their Spring/Summer 2020 campaign shot by Mert Alas and Marcus Piggott and under the creative direction of Riccardo Ruini and his studio.
Starring top model Lily Aldridge, the Italian brand makes the bold move of bringing glamour to the typically rough and rowdy culture of the southwest. She poses on a mechanical bull wearing western-inspired looks and against a sunset backdrop showing off her moves in these glamorous shots. Stylist Vanessa Reid highlights studded jackets, leather boots and statement handbags.
Hair: Andrea Martinelli
Make-up: Anne Sophie Costa
Set design: Gary Card