Remember when Puma unleashed a sneaker so bold, the Puma Mostro, so ahead of its time, that it was dubbed the “Monster“? Well, that monster is back, baby, and it’s ready to stomp the streets of 2024 with the swagger of a creature that’s been in cryogenic sleep for the past 25 years.
First unleashed in 1999, the Puma Mostro was a genre-bending beast. It fused the sleek aggression of ’60s sprint spikes with the laid-back vibes of ’80s surf shoes, creating a silhouette that was equal parts eye-catching and comfortable. The low-profile design, with its iconic spiked sole and easy-on/easy-off strap closure, became an instant cult classic, embraced by rule-breakers and trendsetters alike.
But like any good monster worth its salt, the Mostro eventually retreated into the shadows, leaving sneakerheads hungry for another taste of its audacious style. Now, in 2024, Puma‘s mad scientists have thawed out the beast and it’s ready to stalk the streets again.
But this isn’t your grandfather’s Puma Mostro. The 2024 edition gets a modern makeover, swapping the original leather upper for breathable mesh that keeps your feet cool, while the metallic silver Puma Formstrip adds a touch of flash. The elastic strap closure and lycra lining ensure a snug, comfortable fit whether you’re conquering concrete jungles or sandy beaches.
To capture the essence of this resurrected legend, Puma teamed up with photographer Chris Maggio for a campaign that throws the Mostro into the vibrant chaos of New York City. The lens follows a diverse crew of city dwellers – Gen-Z tastemakers, wide-eyed tourists – who, like the Mostro itself, march to the beat of their own drum. They’re bold, they’re unexpected and they refuse to fade into the background.
Because that’s what the Mostro is all about: breaking the mould, defying expectations and forging your own path. It’s a sneaker for those who dare to be different, embrace their inner monster and strut their stuff with unapologetic confidence.
So are you ready to unleash your inner beast? The PUMA Mostro arrives on puma.com and in select stores worldwide on January 13th, 2024 in a light grey and yellow colourway that’s as fresh as a January frost. Grab a pair and let the world know you march to the beat of your own drum.