When the announcement of Puma‘s latest creative alliance with Coperni surfaced, the fashion and sneaker universe tilted on its axis. This promising pairing marks Coperni’s first foray into the sportswear realm, and the innovative flair the Parisian brand is known for is unmistakable.
“It’s such an honor to collaborate with Puma for our first sportswear collaboration. It’s every designer dream to work on a sneaker, and we are so grateful to Puma for opening us the doors of their innovation department. We look forward to seeing people wearing our common avant-garde and sharp aesthetic,” said Sébastien Meyer and Arnaud Vaillant, the masterminds behind Coperni. The dynamism of this collaboration embodies a harmonious blend of Puma’s celebrated sporty essence and Coperni’s avant-garde aesthetic.
The partnership, encapsulated in a sneaker that exudes innovation and style, is set to make waves in the world of luxury footwear. A fusion of sport and opulence, the sneaker is crafted with the finesse of a dress shoe and the grit of a performance football boot. It’s a nod to the iconic Puma Future that seamlessly blends elegance and performance.
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“Coperni is a visionary, futuristic partner. We want to bring innovation and technology into the fashion space, and that really excites me,” affirms Heiko Desens, Puma’s Global Creative director. His sentiment echoes the anticipation that has gripped aficionados of both brands.
Coperni‘s avant-garde, sharp aesthetic and Puma’s authentic sports heritage have created a hybrid sneaker – a paradigm of innovation and style.
The Puma x Coperni partnership is set to launch in January 2024.
Read more: Coperni Spring/Summer 2024 – Paris Fashion Week
