Dive into a world of lush, vibrant florals and luxurious sportswear with the Puma x Liberty collaboration. This exclusive collection draws inspiration from the rich heritage of Liberty’s iconic floral archive and London’s iconic flower shops.
The Puma x Liberty collaboration is an embodiment of freedom and the concept of Liberty itself. By tapping into the 1960s spirit and showcasing the beauty of Liberty’s renowned floral prints, this collection celebrates the artistry of London’s diverse florists and flower markets. From the rustic charm of Hackney’s flower stalls to the opulent bouquets crafted by Chelsea’s prestigious florists, the Puma x Liberty collection captures the essence of London’s flourishing floral scene.
Featuring a mix of print and embroidery, the collection delivers an elevated and tactile experience, designed to inspire and empower you on your personal journey. The range spans apparel, footwear, and accessories for adults and, for the first time, children as well. The Puma x Liberty collection showcases verdant matching sets like the Woven Jacket and Woven Shorts, alongside flowery staples such as the Flared Pants and Cropped Hoodie.
The collaboration masterfully fuses Liberty’s signature DNA with Puma’s premium sportswear cuts, resulting in exclusive and playful graphics used across the apparel range. The footwear offerings, including the Teveris Nitro and Slipstream, feature an exotic floral color scheme courtesy of Liberty, further enhancing the collection’s vibrant appeal.
Captured amidst the vivid flower arrangements of a traditional London flower shop, the campaign imagery brings the Puma x Liberty collection to life, embodying the essence of floral freedom and self-expression.
Available starting May 5th, 2023, the latest Puma x Liberty collection can be found at Puma flagship stores, puma.com, Puma stockists, and in-store at Liberty.
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