First unveiled to the fashion-savvy crowd at the Palm Tree Music Festival in the Hamptons on June 24th, 2023, the Puma x Palm Tree Crew collaboration breathes life into timeless silhouettes. With golf-inspired nuances and summer-primed materials, this collection becomes the epitome of effortless elegance.
High on detailed craftsmanship, the apparel line unfolds a myriad of comfortably chic ensembles. Each piece, embellished with nuanced embroidery, a signature palm tree motif, and a unique monogram print, jointly created by Puma and Palm Tree Crew, lends a relaxed yet refined edge to your summer wardrobe.
The co-branded Coach Jacket steals the spotlight with a graphic logo splashed across the back and chest, encapsulating the essence of the collaboration. Complementing this, the monogrammed Short Sleeve Shirt and Shorts form a harmonious duo, while the Crew Sweater and Sweatpants serve up a dose of relaxed comfort.
Speaking about the new collection, Myles Shear, co-founder of Palm Tree Crew, shared, “This new lifestyle collection signifies a crucial step forward as we broaden our brand horizons to cover both golf and everyday wear. Our vision with Puma goes beyond fashion – it’s about shaping a lifestyle that echoes with the spirit of summer and everyday staples enriched with cool accents and colors“.
Footwear, the foundation of every wardrobe, is also given a fresh spin. The lineup introduces the Puma Suede, Puma RS-X, Puma CA Pro, and Puma Leadcat, each dressed in soft, sandy hues. The Suede offers a pastel green contrast at the heel, the RS-X carries the Palm Tree Crew’s script logo, the CA Pro boasts palm tree logos, and the Leadcat shines with a monogram pattern. Further enhancing the charm, each style is accessorized with gold palm tree hardware, perforated detailing, and co-branded elements.
Sharing his excitement, Kygo, DJ, producer, and co-founder of Palm Tree Crew, said, “Launching the new Puma x Palm Tree Crew lifestyle collection is an exciting milestone. The pieces, perfect for everyday wear, resonate with a relaxed vibe. I’m looking forward to wearing this collection at my shows and spotting it among my fans!“.
The first Puma x Palm Tree Crew lifestyle collection, your new summer style partner, is available for early access on palmtreecrew.com today, July 19th, 2023. It will then hit the shelves on puma.com, Puma flagship stores, and selected Puma retailers from tomorrow, July 20th, 2023.