The innovative “Puma x Perks and Mini” partnership brings forth the second installment of the inspiring PAM/PUMA BIO/VERSE project, a unique collaboration between Puma and the Australian independent cult brand, Perks and Mini (P.A.M.). Delving into the fascinating world of biodiversity, this technical sportswear collection fuses Puma’s renowned design expertise with the “psy-active” energy that defines Perks and Mini’s signature style.
The PAM/PUMA BIO/VERSE initiative, stretching across four seasons, showcases the power of creative partnerships in pushing the boundaries of athletic wear. This season’s campaign focuses on the exploration of our biodiverse world, taking inspiration from the awe-inspiring jungles of North Sumatra. Thaiboy Digital and his partner Cartoon embark on a journey to uncover the hidden treasures and pay homage to the beauty and diversity of the jungle. A diverse team of storytellers, creatives, environmental and data scientists, rangers, and conservationists join forces to honor this sacred location.
To equip their adventure, Puma and P.A.M. have meticulously crafted a collection of technical silhouettes, featuring lightweight graphics, trail-inspired details, and functional utility. Key pieces include the Zip-Off Jacket, Reversible Cap, and Woven Pants, which seamlessly blend outdoor exploration with the playful graphics that form Perks and Mini’s visual DNA. The collection also incorporates a special wordmark, combining the logos of both Puma and Perks and Mini.
Reimagining the Prevail TRL, Clyde Rubber, and Trinomic Sandal, the collaboration introduces bold color blocking and high-visibility elements on the trim and laces, breathing new life into three of Puma’s summer-ready silhouettes.
Starting April 29th, the Puma x P.A.M. collection will be available at Puma flagship stores, puma.com, P.A.M. stores, perksandmini.com, and select distribution partners.
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