Puma x Sophia Chang unveil new collaboration

Puma x Sophia Chang unveil new collaboration

The Puma x Sophia Chang collaboration celebrates women's basketball and community through Chang's creative lens, with a campaign featuring inspiring women from Chang's local creative circle.
March 26, 2024
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The Puma x Sophia Chang collaboration has finally arrived, marking a decade since their first partnership. This new collection celebrates women’s basketball, inclusivity and the power of community, all through the creative lens of illustrator and storyteller Sophia Chang.

Inspired by the court, Chang elevates classic basketball silhouettes with collegiate-inspired details, custom graphics and soft pastels. The Puma Suede and Puma Palermo sneakers feature Chang’s signature hand-drawn visuals, adding a playful touch to these timeless styles.

Puma x Sophia Chang unveil new collaboration

Chang’s illustrations are a central theme throughout the capsule, adorning pieces like the Basketball Jersey and Knit Bucket Hat with a charming dribbling graphic. The Wide Leg Pants and Cross Body Bag feature a montage of her artwork, while the standout Reversible Bomber features letterman-inspired details and a special liner filled with more of Chang’s iconic illustrations.

The collection’s suede in a pastel “Zen Blue” continues Chang’s hand-drawn aesthetic across the shoe‘s upper and tongue, while the “Grape Mist” Palermo features illustrations inserted into the Puma formstrip.

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In addition to Chang, the campaign features two members of her local creative community: Bethany Brill, designer and founder of Teddy Studios, and Bukunmi, creative director and photographer. Both are styled in the new collection and embody the collaboration’s spirit of female allyship and empowerment.

The Puma x Sophia Chang collection is available now at puma.com, Puma flagship stores and select Puma retailers worldwide.

Read more: Puma Mostro roars back in vibrant “Pink Delight” and “Ignite Blue” colorways

Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration
Puma x Sophia Chang unveil new collaboration